From the workshop.

Notes on earning legitimate visibility in search and AI answer engines.

2026-04-22

Why "best", "#1", and "trusted" fail in AI answers

AI answer engines weight verifiable claims and citations. Unsupported superlatives are filtered. Here is what to write instead.

2026-04-08

The directory AEO playbook

How a community directory ranks in Google AI Overviews and ChatGPT — without faking volume.

2026-03-19

Why every press release should pass through a Claim Safety Gate

FTC, ASA, and platform policies all converge on the same rule: don't claim what you can't prove. Here is how we encode it.