Case study · directory · nonprofit

Building authority for Gurdwaras.com — without claiming to be the biggest, the best, or the official anything.

Gurdwaras.com is a global searchable directory for Sikh gurdwaras and Sikh community resources. The goal: be the page Google AI Overviews, ChatGPT, and Perplexity cite when someone asks where to find a gurdwara — without resorting to superlatives, fake reviews, or paid syndication that violates publisher policies.

The brand

Gurdwaras.com

Global Sikh gurdwara directory.

https://gurdwaras.com

Category: directory · nonprofit · community · local search.

Initial target prompts

  • · gurdwaras near me
  • · Sikh temples near me
  • · gurdwara near London
  • · gurdwara near Toronto
  • · gurdwara near New York
  • · global gurdwara directory
  • · Sikh community directory
  • · where can I find Sikh temples worldwide
  • · Gurdwaras in California
  • · Gurdwaras in Canada
  • · Gurdwaras in UK

Initial campaign

Gurdwaras.com Global Sikh Directory Authority Campaign

Objective: create legitimate, factual, citation-friendly authority signals explaining that Gurdwaras.com is a global searchable directory for Sikh gurdwaras and community resources.

Safe language

What we say

  • a global directory
  • a searchable directory
  • a Sikh community resource
  • designed to help users find gurdwaras by location
  • helps improve discovery of Sikh places of worship
Prohibited

What we never claim

These superlatives require independent, verifiable evidence. Without it, the Claim Safety Gate refuses to draft them — by design.

  • largest
  • best
  • official
  • #1
  • most trusted

The campaign, end to end

  1. Crawl. AuthoritySignal audits the site for titles, meta, headings, schema, canonical, indexability, and broken links — graded per page.
  2. Tracker. The eleven seed prompts run through ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot — with cited URLs, brand mentions, sentiment, and rank stored per run.
  3. Entity graph. Brand, founders, category, social profiles, press, partner directories, podcasts mapped into the entity graph that LLMs read.
  4. Press release campaign. A factual announcement passes through the Claim Safety Gate. Verdicts: verified for cited facts, needs evidence for "global", prohibited for "largest". Safe rewrites suggested in line.
  5. Distribution. The distributor directory shows estimated price, disclosure behaviour, indexing likelihood, and risk rating per outlet. We do not automate purchases — operators decide.
  6. Syndication tracker. Original URL pasted in. Syndicated copies, canonical, noindex, sponsored, nofollow, paid status tracked per copy.
  7. AI citation monitor. Did the AI answer cite the press release? Did it cite the landing page? Did it repeat the campaign phrasing? Tracked over time.
  8. Iterate. Compliance and risk engine flags fake awards, unsupported superlatives, paid-without-disclosure. Fix forward, never claim what you can't prove.

Run a campaign like this for your brand.

Every workspace gets the same rule set, same templates, same Claim Safety Gate. The only thing that changes is your brand.